Sports facility operators were running their businesses across five disconnected tools. Scheduling. Booking. POS. Membership database. Marketing. None of them talked to each other.
As founding design partner, I led product design from the first research session through a shipped platform - IA, design system, and high-fidelity execution across 8 feature areas.
Operators aren't technology people. They're coaches and community builders who became business owners. Every hour spent reconciling five tools was an hour not spent on the facility. The system needed to feel like it understood their day, not just their data.
Research before wireframes. I led workflow audits with facility operators before any design work began - mapping the full operator day from open through close. The IA came out of that research. The design system came out of the IA.
8 feature areas - schedule, venue, booking, memberships, insights, customer management, marketing, and programs - all from one design system. Mobile first-class throughout, not retrofitted. Operators needed the same capabilities on a phone as at a desk.