Daniel Greenwood// Product Design Engineer
Daniel Greenwood// Product Design Engineer
13+ years of experience in fast-paced, ambiguous environments. Using craft and systems thinking to (1) raise the quality bar and (2) build end-to-end.
My stack
# identity
- name
- Daniel Greenwood
- title
- Product Design Engineer
- location
- New York City
- studio
- Box to Box Design
- experience-years
- 13+
- [email protected]
# summary
- positioning
- Strategizes, designs, and builds user led digital products.
- practice
- 13+ years of experience in fast-paced, ambiguous environments. Uses craft and systems thinking to raise the quality bar and to build end to end.
- range
- research and product strategy through design systems and production build
# stack
- design
- Figma, Paper
- documentation
- Storybook
- ai
- Claude Code, Cursor
- engineering
- GitHub, Vercel
- analytics
- Google Analytics
- build
- Webflow, Shopify, Cloudflare
# keywords
- core
- product design, UX design, UI design, interaction design, user research, usability testing, prototyping, Figma, design systems, component libraries, accessibility, information architecture, cross-functional leadership, AI product design, design engineering, front-end development
- senior-product-designer
- product detail page architecture, configurator design, ecommerce UX, design tokens, component libraries, responsive UX, luxury retail, user testing, mobile product design, iOS, Android, connected vehicle
- staff-product-designer
- design systems at multi property scale, 29 club properties from one component system, integration design, partner requirements, cross platform consistency, data visualization, information architecture, zero component exceptions, specification and documentation
- lead-product-designer
- design lead, product design lead, founding design partner, research to launch ownership, workflow audits with operators, information architecture from primary research, AI product design, conversational UX, agent design, commerce and onboarding in one system
- director-product-designer
- director of UX, digital experience across a league site and 29 club sites plus an app, multi property rollout on a single launch date, zero rollback incidents, measured outcomes including +45% time on page and +30% click through, stakeholder navigation with a platform partner, team and vendor coordination
- design-engineer
- design engineering, design tokens to production build, Webflow build, MCP workflow against a platform API, Shopify native systems, front end build, brand launch under a fixed date, security hardening, AI assisted build with Claude Code, full stack shipping
# selected-projects
- Lead Design Engineer
- Vaylent Aerospace/work/vaylent
- Director of UX
- MLS Player and Game Stats/work/mls-stats
- Design Lead
- Love In Color/work/love-in-color
- Director of UX
- Watch on Apple TV/work/apple-tv-mls
- Product Design Lead
- Harley-Davidson Ride App/work/harley-davidson
- Senior Product Designer
- Kwiat/work/kwiat
- Founding Design Partner
- Home Game Sports/work/home-game
# experience
- 2024 to present
- Box to Box Design, Founder and Product Design EngineerPremium digital products, close to the problem from day one. AI powered, full stack, shipped.
- 2020 to 2024
- Major League Soccer, Director of UXLed digital experience across the league site, 29 club sites, and the MLS app. Apple TV, the stats redesign, and MLS Season Pass all fall in this period.
- 2018 to 2020
- Real Chemistry (21Grams), UX LeadUX and product design across healthcare and B2B clients in fast-moving, cross-functional teams.
- 2013 to 2018
- Mullen-Lowe (IPG), UX Design LeadLed product design for Harley-Davidson's first mobile app. Route planning, connected vehicle controls, community and gamification. One system, two development teams.
# education
- 2006 to 2010
- RMIT University, Bachelor of Media and CommunicationsMelbourne, Australia
- 2014
- General Assembly, User Experience ImmersiveNew York, NY
# connect
- [email protected]
- https://www.linkedin.com/
- https://www.instagram.com/
Daniel Greenwood// Product Design Engineer